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Drupal 6 Search Engine Optimization by Ben Finklea

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Write right

The first thing to remember about writing is that you need to write well; that is, use good grammar. Write in short, catchy ideas that get people interested in what you have to say. Write content that you yourself would love to read. This helps hold your audience's interest and gets them talking about, and linking to, your content. These are all things that will help you in the search engines.

Short, catchy headlines

Start your content with a short, catchy headline. The headline is the most obvious part of any piece of content that you create. It's what reaches out and grabs the reader and keeps them interested long enough to read the first couple of sentences. Remember, most Internet readers don't read, they skim. Therefore, it's important ...

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