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Drupal 6 Search Engine Optimization by Ben Finklea

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Chapter 9. Taking Control of Your Content

It's time to take control of your content. How your site is organized, and how all of the content links together, is very important to your standing with the search engines. Making sure your content is well structured and doesn't violate any HTML best practices, is another way to show that your site is the best. Also, making sure there aren't links on your site to bad neighborhoods (gambling, porn, Viagra, hate, and so on) will ensure that you aren't penalized in the search engines results. In this chapter, we will cover the following topics:

  • Using OpenCalais to tag and organize your content
  • Bulk processing your content with OpenCalais
  • Creating More Like This blocks to help visitors and the search engines ...

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