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Drupal 6 Search Engine Optimization by Ben Finklea

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Analytics to watch

The mantra of a great web site team should be 'measure everything'. We covered installing Google Analytics in Chapter 1, The Tools You'll Need. Understanding what and why you're tracking certain things will help you make sound design improvements to your web site. Not all data is useful, though. The analytics you should be paying attention to will vary by the type of web site that you run. Here's a quick classification of a few analytics:

 

e-commerce

Lead Generation

Ad-Driven

Total Revenue

Critical

Critical

Critical

Total Profit

Critical

Critical

Critical

Profit Per Order

Critical

Critical

Not Important

Profit Margin

Critical

Good

Not Important

Conversions

Critical

Critical

Not Important

Conversion Rate ...

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