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Drupal 6 Search Engine Optimization by Ben Finklea

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Finding conversion problems with usability testing

Usability testing is an easy and objective way to find out what problems users are going to have with your site. Although it's used widely, some call it the secret weapon of web design because it is so often ignored by site designers. The reasons are many, from arrogance to lack of client support to funds. However, in this day where a 1% increase in web site usability can mean a 50% increase in sales, do not leave this tool in the box.

"Debates about the thickness of the drop shadow on the navigation tend to fade in importance as soon as the team sees a prospect struggling to find the Add to Cart button". - Lance Loveday & Sandra Niehaus, Web Design for ROI

Just a few years ago, usability testing ...

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