Chapter 10. Promoting our Site
We now have our social networking site up and running, and it is live on the Internet. However, without users viewing the web site, making contributions, and communicating with each other via the web site, our social network won't be successful. Bringing new users to our site is key to help it grow. So let's now look at how we can promote our web site!
In this chapter, you will learn:
About advertising your social network with ad space, pay per click ads, and newsletter ads
How to avoid being penalized by search engines
About social and viral marketing
How to optimize your social network for search engines
On the Internet, there are many different advertising programs available, including:
Simply purchasing ...