Chapter 10. Promoting our Site

We now have our social networking site up and running, and it is live on the Internet. However, without users viewing the web site, making contributions, and communicating with each other via the web site, our social network won't be successful. Bringing new users to our site is key to help it grow. So let's now look at how we can promote our web site!

In this chapter, you will learn:

  • About advertising your social network with ad space, pay per click ads, and newsletter ads

  • How to avoid being penalized by search engines

  • About social and viral marketing

  • How to optimize your social network for search engines

Online advertising

On the Internet, there are many different advertising programs available, including:

  • Simply purchasing ...

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