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Drupal e-commerce with Ubercart 2.x by Yiannis Doxaras, George Papadongonas

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Customer Relation Management and loyalty programs

Customer Relationship Management (CRM) software consolidates all customer information and processes into one, holistic view of each customer. This enables customer-facing employees in sales, marketing, and customer service to make quick, informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies and effective problem solution. Analytical studies show that on average, companies using CRM software grow their businesses at a rate two or three times faster than those that do not.

So, the time has come to discuss customer relationship management and how Drupal and Ubercart make the integration of all these concepts feasible. Before we start, you ...

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