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Drupal e-commerce with Ubercart 2.x by Yiannis Doxaras, George Papadongonas

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Summary

In this chapter, we have reviewed some of the most important pieces for the success of your online shop. Fast order processing is the key to satisfied customers; transparent business practices are the basis of good business reputation; and customer relationship systems can guarantee customer loyalty and satisfaction. Build up detailed customer profiles in Ubercart with CiviCRM in order to manage to capture and present useful data, including account details, sales histories, service records, campaign responses, web activity, and demographics. By applying information and tips provided in this chapter, you will at least start your online business equipped with the best tools for boosting and enhancing your sales profile. It all comes down ...

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