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Drupal e-commerce with Ubercart 2.x by Yiannis Doxaras, George Papadongonas

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Chapter 9. User Interface Enhancement Techniques

Right now, you may wonder "My e-shop is working just fine, and I want to start selling my products right now, so why do I have to invest more time on it?". The truth is that you have done an amazing job until now, and your e-shop is already great. But, you have to keep in mind that there are thousands of competitors out there, selling similar or the same products that you're selling and their owners want to earn money as badly as you do. So, being good is not enough, you have to be one of the best.

In this chapter, we're going to show you:

  • How to implement more complex marketing techniques, such as cross-selling using taxonomy and recommendation systems
  • How to create an alternative layout for products ...

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