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Drupal e-commerce with Ubercart 2.x by Yiannis Doxaras, George Papadongonas

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Chapter 10. Optimizing and Promoting Your Store

Well, here we are, at the last chapter of our little adventure. Your shop is completed, everything is in place, and maybe it's already online. You can consider the project completed and start selling without problem. At this point, we ask you to do us (and yourself) a little favor. Invest a little more time in learning four very important tasks:

  • Search engine optimization
  • Internet marketing
  • Performance
  • Security

We are going to implement most of this functionality by using and customizing some third-party Ubercart modules, so the process is rather simple. We are also going to show you how to use some very useful tools for site marketing and promotion, most of them provided by Google.

Search engine optimization ...

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