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Drupal Search Engine Optimization by Ric Shreves

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SEO terminology

The SEO field is replete with esoteric terminology and peculiar expressions. An awareness of the discipline's vocabulary is essential to clear understanding. In this section of the chapter, we provide definitions for the most commonly-used terms.

.htaccess

The .htaccess file is a configuration file for your web server. In the context of SEO, it is used to help your web server determine how to route HTTP traffic. In the world of SEO, the .htaccess file is most commonly discussed in the context of URL aliases, which are often used to create search engine friendly URLs.

Note

Note that .htaccess is only applicable to sites running on the Apache web server. The web.config file performs the same tasks on IIS.

301 redirect (also known as ...

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