The SEO field is replete with esoteric terminology and peculiar expressions. An awareness of the discipline's vocabulary is essential to clear understanding. In this section of the chapter, we provide definitions for the most commonly-used terms.
is a configuration file for your web server. In the context of SEO, it is used to help your web server determine how to route HTTP traffic. In the world of SEO, the
.htaccess file is most commonly discussed in the context of URL aliases, which are often used to create search engine friendly URLs.
.htaccess is only applicable to sites running on the Apache web server. The
web.config file performs the same tasks on IIS.