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Drupal Search Engine Optimization by Ric Shreves

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Summary

This chapter seeks to acquaint you with the basic principles of search engine optimization, including the terminology used. As noted at the outset, the philosophy that is promoted in this book emphasizes SEO as an on-going process intended to optimize a website to perform its best on the search engines. Throughout this book, the techniques discussed will all reinforce this process-oriented approach to SEO.

At the conclusion of this chapter, you should have gained an awareness of the most commonly used terms in the SEO field and you should have also gained insights into what is indexed by the search engines and how it is used to produce search engine results. At the outset of this chapter we stated the importance of quality and original ...

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