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Drupal Search Engine Optimization by Ric Shreves

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Summary

This chapter was the first to look at the soft factors—the strategy and planning side of SEO management. The key points here being that it is necessary to engage in planning to create a relevant and practical SEO strategy before you start your work, and to then implement that strategy in a consistent and structured fashion.

In this chapter we looked at techniques for selecting keywords and phrases, with an emphasis on using the Keyword Effectiveness Index (KEI). Once you have a solid strategy and a set of keywords, it's time to get to work. Content creation plays a critical role in SEO. We discussed the three factors that content managers should keep in mind: relevance, recency, and quantity. We also looked at how to create the metadata ...

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