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Drupal Search Engine Optimization by Ric Shreves

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Social media optimization

Social media has grown to take a significant role in search marketing. Your site should be optimized for social media, making it easy for your site visitors to save, share, and comment on your content. Take advantage of the trend in social interaction:

  • Make it easy to recommend or share your content on the most popular social networks
  • Facilitate bookmarking and tagging
  • Provide comment functionality, monitor, and interact
  • For rich media, make it easy for others to share it with their friends and site visitors
  • Offer subscription functionality, whether by e-mail, or RSS, or both

Tip

Drupal provides several extensions that make it easy for you to add share buttons on your content items. Implement those extensions and make sure the ...

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