This book targets site builders, webmasters, and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website, including how to install extensions. If you are concerned with how your Drupal site ranks on the search engines, or with generating traffic for your site, then you will find this book very useful. The text presumes no existing specialist knowledge. Basic concepts are explained, as is the thinking behind the approach advocated in this book.