Chapter 6. Human-Friendly Web Sites

The success of your site depends on the success your visitors have. In this chapter, you will learn how to think like one of your Web site’s visitors. Through their eyes, you will look at your project’s goals and identify whether you really need to add all the features on your wish list. Ignore this chapter at your own peril: Site visitors tend to get restless if they feel their needs are being ignored.

Defining Your Audience

By correctly identifying the desires of your site’s visitors, you can transform your Web site from a bland hypertext archive to an interactive experience that engages new customers. Whether you are interested in nurturing an online community or creating an e-commerce Web site, you need ...

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