Dual Transformation

1. Disruptive Shock Waves and Dual Transformation

The year is 1975.

The Boston Red Sox lose in the World Series in heartbreaking fashion, again. The disco era begins, with the Bee Gees’ “Jive Talkin’” and Earth, Wind & Fire’s “Shining Star” topping global charts. In the town of Rochester, New York, a young engineer named Steve Sasson creates a disruptive technology that allows a consumer to capture what we now call a digital image. The device is as big as a toaster and takes more than twenty seconds to capture an image, but the seeds of disruption are sown. Far from working for an upstart company, Sasson works for Eastman Kodak. At the time the company dominates the silver halide chemical film market, with an 80 percent share and a 70 percent ...