3. Transformation B:Creating the New
There’s no doubt that transformation A is difficult—so difficult that you might be tempted to stop there. But Schumpeter’s gale of creative destruction is blowing, and even though the wall you built to bolster your core business will increase your resilience, transformation B creates the wind turbine to power the next wave of growth.
That is the great irony of disruption. The word itself tends to invoke fear among senior leaders. Heck, even saying it makes your mouth contort in uncomfortable ways. But history teaches us, again and again, that disruption is the greatest growth opportunity a company will ever see. The process of making the complicated simple or the expensive affordable always grows markets, ...
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