Skip to Main Content
Dual Transformation
book

Dual Transformation

by Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson
March 2017
Intermediate to advanced content levelIntermediate to advanced
272 pages
6h 29m
English
Harvard Business Review Press
Content preview from Dual Transformation

5. The Courage to Choose

In 2010, Nokia’s board appointed Stephen Elop to the role of CEO. Elop, a well-known executive at Microsoft, was a bold choice. After all, Nokia, the famously Finnish company, had never had an outsider, let alone an American, as CEO. But the board members knew that the changes shaking up Nokia’s core cell phone business required doing something dramatic. At the time, interestingly, Nokia’s cell phone business still showed significant signs of strength. Apple’s iPhone had the hype, and Google’s Android operating system was experiencing explosive growth, but Nokia still dominated the market. In fact, 2010 set a high-water mark for the unit, with sales volume of more than 100 million handsets (by 2012 that number would be ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Thank You For Disrupting

Thank You For Disrupting

Jean-Marie Dru
Leading Transformation

Leading Transformation

Nathan Furr, Kyle Nel, Thomas Zoega Ramsoy

Publisher Resources

ISBN: 9781633692497