Book description
John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book.
Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management
Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way.
The key to successful supply chain management is recognising that its people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment.
To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
Table of contents
- Cover
- Dynamic Supply Chains
- Contents
- A word about the title
- Foreword
- Preface
- Author’s acknowledgements
- Publisher’s acknowledgments
- A new business model for new and challenging times (1/7)
- A new business model for new and challenging times (2/7)
- A new business model for new and challenging times (3/7)
- A new business model for new and challenging times (4/7)
- A new business model for new and challenging times (5/7)
- A new business model for new and challenging times (6/7)
- A new business model for new and challenging times (7/7)
- Customer conversations (1/8)
- Customer conversations (2/8)
- Customer conversations (3/8)
- Customer conversations (4/8)
- Customer conversations (5/8)
- Customer conversations (6/8)
- Customer conversations (7/8)
- Customer conversations (8/8)
- Designing supply chain strategies (1/4)
- Designing supply chain strategies (2/4)
- Designing supply chain strategies (3/4)
- Designing supply chain strategies (4/4)
- Implementing a multiple supply chain configuration (1/6)
- Implementing a multiple supply chain configuration (2/6)
- Implementing a multiple supply chain configuration (3/6)
- Implementing a multiple supply chain configuration (4/6)
- Implementing a multiple supply chain configuration (5/6)
- Implementing a multiple supply chain configuration (6/6)
- Leading from the front (1/4)
- Leading from the front (2/4)
- Leading from the front (3/4)
- Leading from the front (4/4)
- Designing responsive organization structures (1/6)
- Designing responsive organization structures (2/6)
- Designing responsive organization structures (3/6)
- Designing responsive organization structures (4/6)
- Designing responsive organization structures (5/6)
- Designing responsive organization structures (6/6)
- Continuous replenishment supply chains (1/6)
- Continuous replenishment supply chains (2/6)
- Continuous replenishment supply chains (3/6)
- Continuous replenishment supply chains (4/6)
- Continuous replenishment supply chains (5/6)
- Continuous replenishment supply chains (6/6)
- Lean supply chains (1/6)
- Lean supply chains (2/6)
- Lean supply chains (3/6)
- Lean supply chains (4/6)
- Lean supply chains (5/6)
- Lean supply chains (6/6)
- Agile supply chains (1/6)
- Agile supply chains (2/6)
- Agile supply chains (3/6)
- Agile supply chains (4/6)
- Agile supply chains (5/6)
- Agile supply chains (6/6)
- Fully flexible supply chains (1/6)
- Fully flexible supply chains (2/6)
- Fully flexible supply chains (3/6)
- Fully flexible supply chains (4/6)
- Fully flexible supply chains (5/6)
- Fully flexible supply chains (6/6)
- The ‘'Triple-A' supply chain revisited (1/3)
- The ‘'Triple-A' supply chain revisited (2/3)
- The ‘'Triple-A' supply chain revisited (3/3)
- Supplier conversations and the four generic supply-side supply chains (1/6)
- Supplier conversations and the four generic supply-side supply chains (2/6)
- Supplier conversations and the four generic supply-side supply chains (3/6)
- Supplier conversations and the four generic supply-side supply chains (4/6)
- Supplier conversations and the four generic supply-side supply chains (5/6)
- Supplier conversations and the four generic supply-side supply chains (6/6)
- 'Hybrid' supply chains (1/4)
- 'Hybrid' supply chains (2/4)
- 'Hybrid' supply chains (3/4)
- 'Hybrid' supply chains (4/4)
- New business models for new supply chains (1/9)
- New business models for new supply chains (2/9)
- New business models for new supply chains (3/9)
- New business models for new supply chains (4/9)
- New business models for new supply chains (5/9)
- New business models for new supply chains (6/9)
- New business models for new supply chains (7/9)
- New business models for new supply chains (8/9)
- New business models for new supply chains (9/9)
- Delivering dynamic supply chains (1/7)
- Delivering dynamic supply chains (2/7)
- Delivering dynamic supply chains (3/7)
- Delivering dynamic supply chains (4/7)
- Delivering dynamic supply chains (5/7)
- Delivering dynamic supply chains (6/7)
- Delivering dynamic supply chains (7/7)
- Meeting of minds
- Appendices (1/12)
- Appendices (2/12)
- Appendices (3/12)
- Appendices (4/12)
- Appendices (5/12)
- Appendices (6/12)
- Appendices (7/12)
- Appendices (8/12)
- Appendices (9/12)
- Appendices (10/12)
- Appendices (11/12)
- Appendices (12/12)
- Notes (1/4)
- Notes (2/4)
- Notes (3/4)
- Notes (4/4)
- Select bibliography (1/2)
- Select bibliography (2/2)
- Index (1/2)
- Index (2/2)
- A word about the author
Product information
- Title: Dynamic Supply Chains, 2nd Edition
- Author(s):
- Release date: May 2010
- Publisher(s): Pearson Business
- ISBN: 9780273730415
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