Chapter 1. Moving from e-Commerce to e-Business

What to Expect

New economy, new tools, new rules. Few concepts have revolutionized business more profoundly than e-commerce. Simply put, the streamlining of interactions, products, and payments from customers to companies and from companies to suppliers is causing a seismic upheaval in corporate boardrooms. Managers in the new millennium are being forced to reexamine traditional definitions of value, competition, and service.

To compete effectively in the e-commerce world, a company must structurally transform its internal foundation. This structural change requires a company to develop an innovative e-business strategy, focusing on speed to market and break through execution. This structural change ...

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