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E-Commerce, E-Business and E-Service – Lee (Ed)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-02646-9
E-Business models for financial services and internet banks
J.M. Sahut
IPAG Business School, Paris, France
ABSTRACT: Internet is not simply one more distribution channel among the multi-channel strate-
gies used by the financial industry; it is fostering new “E-Business Models” such as Internet-primary
banks. However, in spite of its strong development potential, this type of bank has often achieved a weak
breakthrough onto this market and shows modest financial results. The goal of this article is to study the
“E-Business Model” of Internet-primary banks and to determine if it can perform better than the “Busi-
ness Model” of a traditiona ...