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E-Commerce, E-Business and E-Service – Lee (Ed)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-02646-9
Localization for a high context culture: An exploratory study of cultural
markers and metaphors in Arabic E-Commerce websites
D. Liginlal & M. Rushdi
Carnegie Mellon University, Doha, Qatar
R. Meeds & R. Ahmad
Qatar University, Doha, Qatar
ABSTRACT: Researchers claim that arabs have an affinity for high context but low content. This paper
aims to examine how well arabic E-Commerce websites have adapted their site designs and content strat-
egy to conform to the needs of a high context culture. First, based on a set of cultural dimensions com-
monly considered important for localization of webpages, we analyzed a purposive sample of 39 arabic ...