
26
authentic pages that reflect either Arab culture or
the pristine form of the Arabic language. Our pilot
study did not investigate e-government sites; how-
ever, the proposed research aims to include a wider
spectrum of domains.
4 CONCLUSIONS AND FUTURE
RESEARCH
“Think globally, act locally” is considered the key to
winning consumer trust in E-Commerce. However,
there is a dearth of studies aimed at understand-
ing the extent to which E-Commerce websites are
localized for Arabic language and culture. Many
researchers have argued that culture affects all fac-
ets of our lives and that websites are no exception
to the influence of culture. Researchers ...