4Discover the Secret of Sensory Language

If you read through a few of the e-mails you have recently received, you will more than likely notice that the writer’s overall style contains language that relates to one of three primary senses:

• Auditory: “The meeting sounds like a good idea to me.”

• Visual: “I see why we need a meeting.”

• Feeling: “I feel strongly that a meeting is in order.”

When it comes to making a “connection” with the people to whom you reach out and respond via e-mail, it’s easier to establish rapport when you know the secret of using sensory language. The trick, when replying to an e-mail, is to find what specific type of words the writer uses more than any other. You can do this by observing whether the writer’s language ...

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