8Make Effective Requests

Most of the e-mails you send ask another person to take some kind of action, such as sending invoice information, giving feedback on a proposed project, or confirming attendance at an upcoming meeting. How well your e-mail elicits the response you desire has everything to do with how effectively you’ve crafted your request. A well-written request consists of three major ingredients.

Detailed action. Imagine receiving an e-mail from your boss asking for a list of all the new customer accounts in the past six months. You diligently go about gathering the information: sorting the data into size of client, location of offices, frequency and type of sales, contact information, and so on. Once you have printed and bound the ...

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