11Engage the Expressive Style

With a deep desire to engage others, build alliances, and create excitement, goal-oriented individuals persuade others with their passion. Their e-mail style can best be described as Expressive. They take an enthusiastic approach to their e-mail messages by:

• Expressing their opinions strongly.

• Using motivational language.

• Projecting an enthusiastic tone.

• Focusing on the up side.

• Painting a broad picture.

Consider this typical Expressive-style e-mail.

Subject: Holiday Client GiftsFrom: Julie GotaloveitDate: November 20To: Sales Team

Hi gang!

The holidays are almost here, and many of you have talked to me about how excited you are to give your best clients gifts this year.

I share your enthusiasm for both ...

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