11Engage the Expressive Style
With a deep desire to engage others, build alliances, and create excitement, goal-oriented individuals persuade others with their passion. Their e-mail style can best be described as Expressive. They take an enthusiastic approach to their e-mail messages by:
• Expressing their opinions strongly.
• Using motivational language.
• Projecting an enthusiastic tone.
• Focusing on the up side.
• Painting a broad picture.
Consider this typical Expressive-style e-mail.
Subject: Holiday Client GiftsFrom: Julie GotaloveitDate: November 20To: Sales Team
Hi gang!
The holidays are almost here, and many of you have talked to me about how excited you are to give your best clients gifts this year.
I share your enthusiasm for both ...
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