15Start With a Salutation

Most people give a greeting at the drop of a hat. For instance, they say hello when answering the phone; they offer a nice to meet you when being introduced to someone new, and start a letter with Dear. Why, then, do so many people launch into their e-mail messages without even an acknowledgment of the other person’s name? Remember, your e-mail’s salutation in a small way helps to set the tone for the message to come.

Obviously, e-mails sent to family and friends can be more casual than those sent to customers, coworkers, and vendors. Salutations to close pals might include such classics as Yo!, Howdy, and What’s up?

Business associates, however, usually require a more formal greeting. Consciously crafting a salutation ...

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