16Craft a Compelling Subject Line

As straightforward as an e-mail subject line seems, it can serve a variety of purposes. A well-written subject line can inform readers, entice them to take action, inspire them to buy, or engage their curiosity.

There is no doubt that how you brand your e-mail to customers, clients, coworkers, and vendors has an impact on whether they decide to open or delete your e-mail. Here are just a few things to consider when crafting your subject line.

Make it compelling, not cute. Read through your e-mail and identify the most valuable content. What topic would capture the receivers’ interest and make them want to read on? Make that your subject line.

Compelling: I want your valuable input at Tuesday’s sales meeting

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