16Craft a Compelling Subject Line
As straightforward as an e-mail subject line seems, it can serve a variety of purposes. A well-written subject line can inform readers, entice them to take action, inspire them to buy, or engage their curiosity.
There is no doubt that how you brand your e-mail to customers, clients, coworkers, and vendors has an impact on whether they decide to open or delete your e-mail. Here are just a few things to consider when crafting your subject line.
Make it compelling, not cute. Read through your e-mail and identify the most valuable content. What topic would capture the receivers’ interest and make them want to read on? Make that your subject line.
Compelling: I want your valuable input at Tuesday’s sales meeting