42Keep Cultural Differences in Mind

Because the rules of business and social etiquette vary around the world, it is with good reason that companies send employees who will be traveling overseas to cultural sensitivity and diversity classes. Although you may not be literally taking a meeting in Manila or closing a deal in Cairo, e-mail lets you travel around the world from the comfort of your own desk.

You can create faster rapport and keep out of trouble if you make an attempt to adapt your e-mail style to the cultural rules of the person with whom you are communicating. As with all cultural styles, there are general guidelines to keep in mind, but specific exceptions to every rule. Here are just a few examples.

United States. The national need ...

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