50Plan an E-Mail Marketing Newsletter

The upside of e-mail marketing is that it’s a low-cost and convenient way for companies to communicate with their current customers and reach out to potential new ones. The downside of e-mail marketing is the fine line businesses walk between e-mails that customers have agreed to receive (opted in) and spam.

To increase the effectiveness of your e-mail marketing campaign, make the center of your strategy adding value to your target audience. Do this by providing them with pertinent and free advice. Online newsletters (e-newsletters) are one of the easiest and most effective ways of accomplishing this. Useful information always grabs attention, and increases the likelihood that your e-newsletter will be forwarded ...

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