51Send Out an E-Mail Marketing Newsletter

By planning and designing your e-newsletter, you greatly enhance its effectiveness. The next stage is dispatching the e-mail to its intended audience. However, before you click the send button, review the following points to make sure you have all your ducks in a row.

Is there a public holiday coming up? E-newsletters that are sent around holiday times often don’t get read. People tend to focus only on the really pertinent items in their inbox at these times, and, consequently, your humble offering could be passed over or deleted.

Have you made a clear request of your audience? The more absorbing your newsletter, the more likely your audience is to want to take action. Your job is to make this as easy ...

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