2

Power Autonomy

Energy equals matter times the square of the speed of light (E = MC2). —Albert Einstein

Einstein’s brilliant theorizing led to his discovery of E = MC2, the seminal equation that resolved the mysterious relationship between matter and energy. Like Einstein, companies seeking to achieve embedded sustainability have their own matter-energy problem to solve. Rule 1, materials parsimony, sets the foundation to sustainably address the material challenge. Rule 2, power autonomy, attacks the other side of Einstein’s equation: energy. Power is important because every transformation of materials along Porter’s value chain requires ...

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