2
The Shadow Strategy
Why is innovation such an unnatural act inside most organizations? It isn’t that the perceived importance of innovation is lacking. Survey after survey shows that executives believe innovation is a key to future success. It isn’t a lack of investment either. Organizations spend huge amounts of money on innovation initiatives that range from making executive visits to Silicon Valley to creating special-purpose incubators.1 And it isn’t a lack of effort. Over the past two decades, many large organizations have tried it all: implementing open innovation programs, holding innovation contests, giving people time and space to innovate, setting up corporate venture capital funds, and more.
Word cloud showing perceived innovation ...
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