Starting a Movement

Picture the scene: A jerky video shows a grassy hill at what appears to be a music festival. You can’t see a band, but you can hear the rhythmic beat of music. On this grassy hill stands a man. He starts dancing without a care in the world. Those around him sit passively on rugs. Before long, someone stands up and joins the dancing man. This person is the first follower willing to brave ridicule, and he transforms this dancing man, this “lone nut,” into a leader. A second follower joins. A small crowd forms. A crowd is news, so two more people join, and then three more. Momentum builds. And then in the blink of an eye, this small group of dancers has become a crowd of close to a hundred enthusiastic ...

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