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eBay Business All-in-One For Dummies, 4th Edition
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eBay Business All-in-One For Dummies, 4th Edition

by Marsha Collier
February 2018
Beginner content levelBeginner
648 pages
15h 22m
English
For Dummies
Content preview from eBay Business All-in-One For Dummies, 4th Edition

Chapter 1

Understanding eRetail Marketing

IN THIS CHAPTER

check Using demographics to market your business

check Knowing your market — right now

check Catching trends

check Knowing what’s hot on eBay

check Evaluating your six-month merchandise plan

I’ll bet it’s no surprise to you that most eBay sellers lack a solid retail background or education. Most of us come from different walks of life, and just about all that most of us know about retailing is shopping — that’s probably how we first found eBay. Now that game is about to change. The more we choose to sell, the more our businesses grow, and the more we need to know about the business of retail.

eBay sellers use many types of business models. Some sellers are continually on the prowl for new products, and stock their merchandise as soon as they find a deal. Others follow the trends and try to get stock of the latest and greatest gadget that they hope will take the country (and eBay) by storm. And sellers who run their businesses by selling for others are ...

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Publisher Resources

ISBN: 9781119427711Purchase book