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eBay Business All-in-One For Dummies, 4th Edition
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eBay Business All-in-One For Dummies, 4th Edition

by Marsha Collier
February 2018
Beginner content levelBeginner
648 pages
15h 22m
English
For Dummies
Content preview from eBay Business All-in-One For Dummies, 4th Edition

Chapter 2

Marketing Tools for Your Web Presence and Social Media

IN THIS CHAPTER

check Marketing on the web

check Getting listed in a search engine

check Connecting with customers on social media (Twitter, Facebook, and so on)

After you set up your website (whether blog or business site) and eBay Store, it’s time to let the world know about it. Having spent many years in the advertising business, I can spot businesses that want to fail. They open their doors and expect the world to beat a path to them and make them rich. This doesn’t happen — ever.

You must take a proactive approach to letting the world in on the goodies you have for sale. This means spending time promoting your site by buying keywords on Google, getting your URL into a search engine, and taking advantage of social media. There are no shortcuts.

In this chapter, I tell you about ways to exploit the promotional opportunities you find online.

tip In my book Social Media Commerce For Dummies, I go deeply into using social media to reach new customers. (You can find it at www.dummies.com.)

Advertising with Google AdWords

Wouldn’t it be ...

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Publisher Resources

ISBN: 9781119427711Purchase book