Book description
With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business!
The book breaks PowerSeller selling into:
Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels
Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site.
Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence
Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers
Manage Your Business: A crash course in accounting, including the unique issues with operating an online store
The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise.
Table of contents
- Copyright
- About the Author
- Author's Acknowledgments
- Publisher's Acknowledgments
- Introduction
-
I. Power Up to PowerSeller Status
- 1. Understand What It Takes to Be a PowerSeller
- 2. Knowing eBay Inside and Out
- 3. Discerning the Many Faces of eBay
- 4. Benefiting from the Community and Certified Providers
-
II. Hit Your Sales Targets
- 5. Deciding What to Sell and the Tools That Help You
-
6. Finding Merchandise to Sell
- 6.1. Finding out Where Stores Buy Their Merchandise
- 6.2. Figuring out Who's Who in the Industry
- 6.3. Selecting Your Merchandise
- 6.4. Know the Lingo of Merchandisers
- 6.5. Staying Safe when Buying Liquidations
- 6.6. Internet Shopping for Resale Merchandise
- 6.7. Importing Your Merchandise
- 6.8. Dealing with Drop-Shippers
- 7. Building a Business Buying Plan
- 8. Recoup the Costs of Selling on eBay â and Then Some
- 9. Building a Selling Strategy
- 10. Setting Shipping Costs That Pay
- 11. Marketing Your Items to Grow Sales
- 12. Making the eBay Store Decision
- 13. Taking Advantage of eBay Stores Marketing
- 14. Becoming an eBay Trading Assistant
- 15. Your Web Site: Expanding Beyond eBay
- 16. Giving Back to Nonprofits through Giving Works
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III. Build Better Listings
- 17. Creating Listings That Sell with HTML
- 18. Writing Effective Listings
- 19. Listing Made Easy with Turbo Lister
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20. Managing Your Business with Professional Tools
- 20.1. Choosing Your Auction-Management Tools
- 20.2. Using My eBay to Manage Your Listings
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20.3. Ramping Up with Selling Manager
- 20.3.1. Getting a first glimpse of Selling Manager
- 20.3.2. Reviewing scheduled listings
- 20.3.3. Observing active listings
- 20.3.4. Looking at the status of sold listings
- 20.3.5. Accessing archived listings
- 20.3.6. Selling Manager Pro File Management Center
- 20.3.7. Sales Reports Plus
- 20.3.8. Setting up cross-promotions
- 20.3.9. Auto-sending invoices from Selling Manager
- 21. Shooting Quality Product Photos
- 22. Photographing Specialty Items
- 23. Getting Your Photos Web-Ready
- 24. Using Item Images Effectively
- 25. Storing Photos Where Your Listings Can Find Them
- 26. Giving Unsold Items a Second Chance
-
IV. Become a Model Seller
- 27. Choosing the Best Shipper for YourType of Business
- 28. Automating Your Shipping Chores
- 29. Getting Your Item There in One Piece
- 30. Understanding the Limitations of Package Insurance
- 31. Handling the Inevitable: Returns
- 32. Steering Clear of Fraud
- 33. Keep Your E-Mailbox Free of Scams and Junk
- 34. Securing Your Accounts
- 35. Communicating with Your Buyers
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V. Manage Your Business
- 36. Keeping the Books
- 37. Working with PayPal to Increase Your Bottom Line
- 38. Payment Options for Your Web Site
- 39. It's All About PayPal Protection
- 40. Getting Transaction History from PayPal
- 41. Understanding Your Financial Reports
- 42. Keeping Your Records and Data Safe
- 43. Keeping Up with Your Taxes
- 44. Establish Your Business Type
- 45. Running a Smooth Office
- 46. Bonding Your Business
- 47. Getting Free with a Home Network
- A. Glossary of eBay PowerSellers' Business Terms
- B. Ten Other Places to Move Your Merchandise
- C. About the CD
Product information
- Title: eBay® PowerSeller Business Practices FOR DUMMIES®
- Author(s):
- Release date: May 2008
- Publisher(s): For Dummies
- ISBN: 9780470168424
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