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eBay® PowerSeller Business Practices FOR DUMMIES® by Marsha Collier

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Appendix A. Glossary of eBay PowerSellers' Business Terms

AVS (Address Verification System):

Used by PayPal and other credit card processors to see that the billing address given by the customer matches the credit card.

Above the fold:

The part of the page or e-mail that is immediately visible without having to scroll. A preferred advertising spot, originally from newspapers.

About Me page:

The free Web page given to every eBay user. It's an excellent promotional tool.

Accounts payable:

Expenses that have been charged but not paid for.

Accounts receivable:

The pending amount due from a sale to the seller.

Merchandise has been sold, but money has not been collected.

Advance order:

An order placed for merchandise to be delivered on a future date.

Advertising budget:

The amount of money you set aside for advertising your items in any media (newspaper, radio, ad banner, and so on).

Affiliate Program:

A promotional tool in which a particular Web site contracts with other Web sites to drive visitors to it. Those other sites earn paid commissions based on the traffic they bring in.

API:

Application Program Interface. An application program that is created to interface with another computer (or another program).

Apparel/merchandise mart:

A single building or complex filled with many wholesale sources where vendors lease space to provide buyers one-stop-shopping. Visiting one gives you the opportunity of checking out many wholesale sources in one area.

Archive:

Moving an inactive file to another area for storage. ...

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