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eBay® PowerSeller Business Practices FOR DUMMIES® by Marsha Collier

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Chapter 1. Understand What It Takes to Be a PowerSeller

As buyers browse through the items on eBay, they're bound to notice that PowerSeller icon next to a seller's user ID. When buyers shop on eBay, this is the icon they want to see next to the seller's name. The icon gives sellers an air of trustworthiness and credibility; it makes the buyer comfortable to do business with this person. It's like the symbol on the front of a Mercedes or the crest on the hood of a Cadillac: There's a perception of quality. It's true, the eBay PowerSeller status is given only to those sellers who uphold the highest levels of professionalism on the site — and this enhanced reputation translates into more sales.

eBay refers to PowerSellers as "pillars of the community," and they rank among the most successful sellers in terms of gross sales and customer satisfaction. Bottom line? They're smart businesspeople. PowerSellers have to maintain certain monthly levels of Gross Merchandise Sales (total dollar amount of eBay sales — GMS in eBayspeak), and they get there by providing good items for sale and excellent customer service.

It's not only that eBay respects PowerSellers — it also actually acknowledges them in a positive fashion. Customer-oriented sellers get benefits that other eBay sellers don't. You'll be able to save cold, hard cash for treating your customers right; read on.

In this practice, I outline the requirements for mounting the PowerSeller pedestal, warn you about mistakes that could knock ...

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