Chapter 13. BLOGS
Your personal online forum to inform people about your products or services and brand yourself as an expert in the field.
In this chapter, you will learn:
The definition of a blog.
What sites I recommend to create your blog.
How your blog can help increase traffic to your web site and positively impact your search engine rankings.
In its simplest form, a blog (short for web log) is a web page that provides content for others to see. You can share stories, testimonials, articles, pictures, advertisements, thoughts—whatever your heart desires. You can create the content yourself, or you can republish someone else's work so long as you cite them as the source. Blogs are free to create, easy to maintain, and are powerful tools for winning the search engine game and driving traffic to your web site.
One of the reasons I recommend having a blog as part of your web presence is because it attracts search engines. This is due to the fact that blogs are content heavy and loaded with keywords. So, by having one, you're increasing your chances of being noticed by a search engine when any of your important keywords are searched.
A complaint I sometimes hear is that having a blog show up on a search engine can actually be a negative because it distracts a user from finding the person's actual web site. I believe that as long as your content is showing up—versus a competitor's—you are ...
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