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eBu$iness: 7 steps to getting your small business online and making money now!
book

eBu$iness: 7 steps to getting your small business online and making money now!

by Paul Wallbank
August 2011
Beginner content levelBeginner
274 pages
4h 41m
English
Wrightbooks
Content preview from eBu$iness: 7 steps to getting your small business online and making money now!

Chapter 3: Social media

Nothing illustrates the difference between old media and new media better than social media. Under the old model — newspapers, radio or television — someone owns the platform and publishes information through it. If the audience wants to respond, members send in a letter or call the talkback phone lines. In social media, the audience does the publishing, then members talk to each other about it.

In many ways social media isn’t anything new: it’s the internet equivalent of hanging around the mall or gossiping in the tea room, and even using internet services like bulletin boards and newsgroups pre-dates the world wide web.

What the newer social media platforms have changed is how people share information. It’s now much ...

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Publisher Resources

ISBN: 9780730376255Purchase book