Skip to Main Content
eBu$iness: 7 steps to getting your small business online and making money now!
book

eBu$iness: 7 steps to getting your small business online and making money now!

by Paul Wallbank
August 2011
Beginner content levelBeginner
274 pages
4h 41m
English
Wrightbooks
Content preview from eBu$iness: 7 steps to getting your small business online and making money now!

Chapter 17: Staying in touch

Just as social media allows us to talk to the world, there is one specific group we need to keep in contact with — our clients. In the struggle to find new clients and respond to changing markets, we often take existing customers for granted, though our existing clients are the most valuable asset we have. Various online tools, such as email newsletters, social media and websites, make it easier than ever for us to retain our precious clientele.

How a business stays in touch with clients has evolved over the years. Once we met them in the town square or village pub; then newspapers came along and we started publishing notices — if you look at a nineteenth-century newspaper you will see the front page is plastered ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

KaChing: How to Run an Online Business that Pays and Pays

KaChing: How to Run an Online Business that Pays and Pays

Joel Comm

Publisher Resources

ISBN: 9780730376255Purchase book