Step 2: The name
Chapter 5: What’s in a name?
Step 1 showed you how to create a web presence quickly and easily using some of the free services available on the Net. You will revisit some of these ideas when we talk about the technology available to you in step 3. Now in step 2 we are going to talk about how having your own website, clearly identified with your business name, shows you are serious about your business and how the world sees it.
The importance of a name
Our own name is a fundamental part of our personalities, and that’s true of our business as well. In the crowded world that is the internet, we need to give a lot of thought to what our business is, what it does and the name that gives it a unique identity.
One of the worst ...
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