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eBu$iness: 7 steps to getting your small business online and making money now! by Paul Wallbank

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Step 5: Getting your name out

Chapter 14: Search engine optimisation

With your website up and running, how will you attract visitors to your site? The web is a crowded, sprawling place and standing out from the crowd is difficult for a small business. To make it worse, most customers use the major search engines to find what they want, so your business has to play by the search engines’ rules to appear in a result list.

Because of the dominance of search engines, keywords have become the critical consideration for a website wanting to be found. Keywords have to reflect what your business offers and what the customers you want are looking for — so don’t emphasise the word cheap if you want to attract good quality customers.

Search engines ...

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