Step 6: Creating fans and customers
Chapter 16: Social media rules
Both the organisation of your website and the use of paid advertising can bring existing and prospective customers to your website. Word of mouth can too and social media is the internet’s equivalent of townsfolk gossiping in the market square.
We have always known word of mouth is the most valuable marketing tool: 200 years ago it was the only way that most businesses could get their name out to potential customers. Social media is today’s electronic equivalent of the town marketplace or the village pub. People are talking about you, and your reputation is being built or trashed on it.
As well as offering a free way to get online (see step 1), social media is also an effective ...
Get eBu$iness: 7 steps to getting your small business online and making money now! now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
