Eclipse applications use an application ID to launch and start execution. For E4 applications,
org.eclipse.e4.ui.workbench.swt.E4Application is used. Since this is specified within a product, to start with a new E4 application will be created.
If the Eclipse 4 Application Project is not shown here, check that the E4 tools are installed correctly.
com.packtpub.e4.application, and step through the wizard. Choose the default values for each field.