15To wear or to own?

Influences of values on the attitudes towards and the engagement in collaborative fashion consumption

Samira Iran and Sonja M. Geiger

1. Introduction

Today’s predominant linear fashion scheme endangers the environment and perpetuates bad working conditions (e.g. Donaldson, 2016) to offer cheap clothing in ever-faster fashion cycles. From a sustainability perspective, both production as well as the consumption of fashion must become less environmentally and socially harmful (e.g. Armstrong, Niinimäki, Kujala, Karell, & Lang, 2015; Fletcher, 2008). Fashion consumption has been increasing constantly all over the world. Yet, while consumers in developed countries are aware of sustainability issues that are associated with ...

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