15To wear or to own?
1. Introduction
Today’s predominant linear fashion scheme endangers the environment and perpetuates bad working conditions (e.g. Donaldson, 2016) to offer cheap clothing in ever-faster fashion cycles. From a sustainability perspective, both production as well as the consumption of fashion must become less environmentally and socially harmful (e.g. Armstrong, Niinimäki, Kujala, Karell, & Lang, 2015; Fletcher, 2008). Fashion consumption has been increasing constantly all over the world. Yet, while consumers in developed countries are aware of sustainability issues that are associated with ...
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