4Drivers and obstacles of ethical fashion consumption
Consumers are increasingly interested in the ethical behavior of businesses in all aspects that go into making the product (Osborn, 1999; Smith & Quelch, 1993; D’Astous & Legendre, 2008; Vermeir & Verbeke, 2008; Berry & McEachern, 2005). A growing number of consumers are expressing serious concerns about the impact of their purchasing decisions (De Pelsmacker, Driesen, & Rayp, 2005; Shaw & Shiu, 2002) and are indicating a willingness to consume fashion in a more ethical manner.
In this context, ethical fashion consumption can be defined as “the practice of consuming such clothing that is designed, sourced and ...
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