Chapter 12. What is an Ecommerce Platform?
At the core of an ecommerce experience is a software solution called an Ecommerce Platform. The platform is used to create a storefront, administer backend functions, and integrate with other systems (such as digital analytics, BI, databases, CRM, and marketing technology). One or more ecommerce experiences may be delivered from a single ecommerce platform. For example, a mobile site and web site would be served by one ecommerce platform used to create, deploy, and maintain both of them. Ecommerce platforms provide the technical foundation for building the digital experience and managing it - or connecting and integrating with the technologies to power it. You can think of an ecommerce platform as the ...
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