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Economic and Business Management
book

Economic and Business Management

by Xiaoxia Huang, Feng Zhang
March 2022
Intermediate to advanced content levelIntermediate to advanced
294 pages
16h 47m
English
CRC Press
Content preview from Economic and Business Management

A content analysis of online reviews to identify hotel attributes across different platforms

Zhongqi Zhao & Vincent T.P. Cheng

Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, China

DOI: 10.1201/9781003203704-1

ABSTRACT: This study analyzes the similarities and differences of hotel attributes’ consumer preferences in online reviews between different platforms through content analysis. A text-mining software, CATPACII, with a self-organizing artificial neural network was employed to analyze the online review content. Examining the word frequency tables and each platform's dendogram outputs reveals that the most influential consumer hotel satisfaction attributes are hotel, room, stay, staff, ...

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Publisher Resources

ISBN: 9781000581621